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| Business Proposal Poster |
If you're looking for a lighthearted K-drama that makes you laugh, swoon, and de-stress after a long workday, look no further than Business Proposal. This 2022 romantic comedy series has all the ingredients for an addictive watch—office romance, mistaken identity, hilarious misunderstandings, and heartwarming moments.
Streaming now on Netflix, Business Proposal isn't just another rom-com. It's a cleverly written, fast-paced series that balances romance and humor with just the right amount of drama.
🧡 Plot Summary – A Blind Date Gone Too Right
Shin Ha-ri (played by Kim Sejeong) is a bright, hard-working employee at a food company. One day, her wealthy best friend Jin Young-seo asks her to attend a blind date in her place. Ha-ri, thinking it’s just a one-time favor, agrees and goes to the date planning to sabotage it with a wild and outrageous persona.
However, to her shock, the man sitting across the table is none other than Kang Tae-moo (played by Ahn Hyo-seop), the CEO of the company she works for! Tae-moo is handsome, successful, and extremely driven—but also tired of his grandfather pressuring him to get married.
Instead of being turned off by Ha-ri’s fake "crazy date" behavior, he finds her intriguing and decides to marry her to shut his grandfather up. Now caught in a ridiculous charade, Ha-ri juggles her secret identity, her real job, and her growing feelings for the man she’s pretending not to know.
As their "contract relationship" turns into something more genuine, both Ha-ri and Tae-moo must navigate office politics, class differences, and their own emotional baggage.
👥 Main Characters
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Kang Tae-moo – A perfectionist CEO who initially sees love as inefficient but slowly opens his heart.
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Shin Ha-ri – A lovable everywoman who brings chaos and charm into Tae-moo's ordered life.
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Cha Sung-hoon – Tae-moo’s loyal secretary and confidant, who gets entangled in his own romantic subplot.
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Jin Young-seo – Ha-ri’s impulsive but well-meaning friend, whose boldness sparks her own love story with Sung-hoon.
💫 Why You’ll Love Business Proposal
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Undeniable Chemistry
The main couple's sizzling, awkward, and utterly sweet moments make this drama a pure joy to watch. Their growth—from business partners to genuine lovers—feels natural and satisfying. -
Comedy with Heart
From outrageous disguises to laugh-out-loud misunderstandings, the humor never feels forced. Yet, it’s the softer moments—like supportive friendships and small romantic gestures—that truly shine. -
A Fresh Take on Classic Tropes
Fake dating? Office romance? Secret identity? Check, check, and check. But Business Proposal executes these clichés with originality, clever pacing, and modern sensibilities. -
Visually Pleasing Production
Stylish outfits, beautiful cinematography, and polished set design elevate every episode. It’s a feast for the eyes that matches the sweet storyline. -
Perfectly Paced
With just 12 episodes, the show never drags. Each episode ends with just enough intrigue to keep you clicking “Next,” and the resolution is both satisfying and heartfelt.
🌟 Global Impact & Reception
Business Proposal was a massive hit in South Korea, consistently ranking at the top of its time slot. Internationally, it dominated Netflix’s Global Top 10 for non-English TV shows, attracting fans from all over the world. Viewers praised its balance of comedy and romance, likable characters, and bingeable length.
✅ Who Should Watch?
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Fans of rom-coms with strong female leads and charismatic male characters
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Anyone who enjoys office romance with a twist
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Viewers who love K-dramas like “What’s Wrong with Secretary Kim” or “Crash Landing on You”
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People looking for a short, satisfying drama that leaves them smiling
Whether you're a K-drama newbie or a seasoned fan, Business Proposal is a fantastic pick for your next weeknight binge. It's smart, sweet, and leaves you with a warm feeling long after the credits roll. 💕
